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3 Ways to Increase Conversion on you website using Video Testimonials

“Your brand is what other people say about you when you’re not in the room.”

No, thats not me talking but the founder of a little known company, have you heard of him? Jeff Bezos, who is the founder of that company you may have heard of -Amazon.

When people are talking about your brand or your business what are they saying? Is it positive? Wheres the proof? Theres been a huge amount of studies that show that consumers trust peer reviews and recommendations more than anything a business says about itself. Don’t believe me?  Did you check trip advisor (in the old pre Covid-19 days) before booking a hotel? Do you read reviews when you buy something online? Trusting the opinions of complete strangers – now theres a thought.

Increasingly reviews and testimonials are driving sales. Let’s get to it, because if you’re not doing this now, there is no time to lose! Here are 3 Ways to Increase Conversion on you website using Video Testimonials.

1.) Adding a powerful video testimonial to your home page. This isn’t any video testimonial, it’s the one that made you smile from ear to ear – share that story and  highlight it right on the home page.

2.) Near your Call to Action area. Putting a video testimonial right next to your contact form or next to a cart at checkout will tell your potential customer/client, they are doing the right thing by going to the next level with you.

3.) On a landing page for your social media campaigns. When someone engages with your content online and click to learn more, and you direct them to a landing page, having a video testimonial of a real-person talking about the benefit of your product or service studies show increase conversion rates by 58%.

Put all three of these tips into practice ASAP. Don’t wait, get going today.

Hope you found these quick tips to be helpful! If you can think of someone that might like these video marketing tips then please forward this on to them!

Keep checking my blogs, I’m looking forward to being able to help you even more with affordable video – watch this space!