It comes as no surprise when we hear about the dramatic increase in popularity of video over recent years, and even less of a surprise that more and more businesses are using video marketing to increase sales, generate more leads and raise brand awareness. It’s safe to say that video marketing has quickly become one of the most compelling strategies to help your business succeed.
The power of video is absolutely unrivalled. It gives your company a platform to establish itself as a brand and pushes through stages of the consumer lifecycle from anonymous viewers to qualified leads to converted sales.
In this blog, we’ll cover how video marketing can help you stay one step ahead of your competitors, one of many reasons why video is critical for those wanting to grow their business.
1. Raise brand awareness.
If you want more people to recognise your company and begin carving your way through the market and competition, then raising brand awareness is one of the first steps you should consider.
Video content helps businesses spread brand awareness and often establish a more meaningful and lasting connection with an audience than other methods. This connection is crucial for consumers, whether their entirely new prospects or repeats business, from a loyal advocate of your business. For those discovering your business for the first time, that first interaction needs to mean something; it needs to stop people in their tracks and make them pay attention. Do things differently by using video content on your website’s landing page or using video on social media posts to stand out from the crowd. On the contrary, are the consumers that may have already developed a loyalty to your brand, which may lead you to think that you can divert attention to those new hot prospects, right? You couldn’t be more wrong. After-sales care is essential in an era where consumers are consistently exposed to thousands of brands daily. So ask yourself, what makes your business different? More and more consumers can shop around, find the best deals, and find the best reviews making it all the easier to choose where to spend their money.
93% of marketers said that video has helped them increase brand awareness, and over 50% of consumers said they want to see more videos from the brands or businesses they support. It is a no-brainer; get started with video today and thank us later!
2. Accelerate your conversion rate.
Adding videos to your marketing strategy is a proven way to improve conversion rates. Simply put, you’re more likely to make a sale using video. For example, organisations that use video on their website’s landing pages will likely receive improved conversion rates by 80%. But video isn’t exclusive to lading pages, oh no! According to Forbes, including video in your marketing emails can improve click-through rates by 200% – 300%. If you’re looking to persuade visitors/contacts to purchase with the long-term aim of becoming brand advocates, then video marketing should be your go-to tool every step of the way!
3. Use videos to educate.
Explainer videos are one of the most popular types of videos, 95% of people have watched an explainer video to understand a product or service better, not that we need to tell you, but that’s almost everyone! I hear you ask why they’re so popular? Because they work! It’s that simple. Catching the attention of consumers is tough; there’s no denying it. Are you facing that challenge? You could use informational videos that will teach your audience about your product or service without the hassle of reading through reams of text that don’t need to be there!
Perhaps you’re thinking of launching a new product or service that might be difficult to understand. You can’t think of the copy that would do your new product justice. You can’t fit what you want to say in the character limit on Twitter or don’t want to write too much copy so that people don’t read it. All very valid concerns, but what’s the solution? You guessed it, use an explainer video. 88% of people said they were convinced to buy a product or service after watching a brand’s video. Don’t give consumers the chance to shop with your competitors; stand out from the crowd with video.
Wyzowl reported that an astonishing 98% of people prefer to watch a video explaining a new product/service/idea instead of anything else. Give your consumers value in the shape of engaging and relevant video content, and soon enough, they’ll repay the value as a sale, possibly even a brand advocate.
Video can bring your concepts to life for all to see whilst simultaneously getting your name out there. Start creating compelling, informative, engaging videos to make your business more attractive to prospects.
4. Video drives user engagement
The average internet user spends 88% more time on websites that include a video, and shoppers who watch those videos are 1.81 times more likely to purchase than those who haven’t seen a video.
Moving away from your website, video content is also exceptionally effective on social media. Did you know videos generate 1,200% more shares than text and images combined! So that same video you used on your website that has increased conversions can be used in emails to increase click-throughs and can even be shared on social media to increase engagement. You can successfully repurpose good video content to support marketing campaigns in various formats.
It’s no coincidence that the content consumers want to see is rewarded with better engagement and produces better quality leads; it all makes perfect sense. So, what are you waiting for?
5. Rank higher on Google
If you weren’t already convinced, then this should surely seal the deal. Ranking higher on Google. We’ve all heard of it, but very few understand how to do it, and even fewer know the methods they can implement on their website. Web pages with video are 53 times more likely to rank on the first page of Google. It makes total sense to include a video on your website. It makes you rank higher and increases conversions, and did you know that companies with video on their website generate 41% more traffic than businesses without it?
Quality content not only drives more traffic but also compels its viewers to buy a product or service. According to a study conducted by Unruly, enjoyment of video advertisements increases consumer purchase intent by an incredible 97%. Provide your viewers with the type of media they want to see, make it engaging, and unsurprisingly, people will respond much more positively.
If you’ve ever wondered why your content strategy isn’t working, your social media engagement isn’t quite there, or your web traffic isn’t converting, get started with video and see the change you want to see.
With our help, hundreds of clients have seen these same benefits and more. After all, you don’t get reviews like this for no reason. “They were absolutely fantastic, totally understood the brief and have so far produced two beautiful pieces of filming for the project! They understand what is needed to appeal to multiple audiences”.
If you’d like to start your business growth venture, then we assure you there aren’t many better places to begin than video. Get in touch today and arrange a FREE consultation.
You can see more blogs like this one in the Bellyflop Blog section of our website.