Video is everywhere. There’s a good reason too, as 80% of people would rather watch a video than read text.
91% of marketers feel video is even more critical in light of the coronavirus pandemic.
More companies and brands are waking up to the possibilities video marketing offers every day.
Businesses are utilising the services of a professional video marketing company or professional video production team or simply creating their video content using tools such as Bellyflop Video to improve and enrich their online presence.
Video can be used by ANY business to drive engagement, improve your digital marketing to show your company at its best and make your social media really ‘POP’!
Whether you’re offering a product that can be showcased with an explainer advert or a service such as HR support, hospitality, domestic help, legal or financial advice, it is easy to develop a video marketing plan and integrate video into your marketing strategy.
The majority of companies in the UK now use some form of video marketing to deliver content to consumers but are they really taking advantage of it?
With so many companies using videos across their marketing campaigns, it’s easy to see why marketers are starting to make the connection.
The impact of creating videos has become very apparent.
While many companies are still in their early stages and are just getting their videos up and running, there is clear potential in video for businesses of all sizes.
You can also use video to drive sales. Adopting a video marketing strategy to help close more deals is not as difficult as it sounds.
Simply adding a video testimonial to your checkout page has been proved to increase purchases by more than 30%.
Interestingly, 97% of business-to-business buyers also said they found peer generated reviews and testimonials more credible than other forms of content.
With the growing need for more content and video, it is essential to understand the difference between creating a short, informative video vs a long, cinematic one and the best way to advertise that video content and capture your audience’s attention.
The Importance of Video in Marketing
Video marketing plays a crucial role in enhancing online visibility, demonstrating credibility, making you seem more professional and developing customer loyalty.
Video advertising is more prevalent than ever, with the video ad being one of the most attractive forms of advertising, videos that are placed across all social media platforms,
Video doesn’t need to be expensive to be effective, and footage shot on a mobile phone is not necessarily bad.
Many production companies will steer you away from using mobile phones, and there are many reasons why.
Indeed, the picture quality may not be as good as a professional camera, but at Bellyflop, we look at several things. First of all, we consider the application for the video and its shelf life.
If it is going to be evergreen content, then the return on investment from professionally shot footage is far greater.
Another good reason for producing video content is that 80% of people would rather watch a video than read text.
With this in mind, 91% of marketers feel video is even more critical in light of the coronavirus pandemic.
Video could be a considered investment for your business but has the potential to provide substantial returns.
Video provides information in a format that does not require a great effort to absorb for your customers or potential customers.
By pressing the’ play’ button, it is possible to view and assimilate content in less time, understand it better and share it with other people.
Video presents a more realistic overview of your company and your products.
We know improving trust and empathy with your target audience is key to developing a loyal relationship.
Creating a Video Marketing strategy will help you to sell more and to sell better.
The average Internet user is now spending over 2 hours a day watching online videos.
Increasingly video content is being used in more and more marketing channels to boost business by letting customers see exactly what you do to create a product or service that will benefit them.
Video is exceptionally shareable on all social channels.
92% of mobile device users share videos with others. The average internet user spends 88% more time on a website containing video.
When digital advertising includes video, the click-through rate shoots up by 200% – 300% and 64% of consumers are more likely to buy a product after watching a video about it.
By 2022, video viewing will account for 82% of all internet traffic.
The Untold Story of Video
You may be forgiven for not thinking of video as a vital part of a marketing strategy but look at the reams of consumer research that shows the demand for video content from brands is far from waning; it is increasing.
Consumers that cannot get the help they need in a timely way will start to look elsewhere, and video can help deliver that information and support quickly and effectively.
The demand for excellent customer service is a genuine concern that has to be tackled by businesses.
A video marketing strategy does not have to have a large budget, but as its name suggests, a strategy requires time, dedication and, above all, desire.
With this in mind, you can develop a video marketing strategy with little more than a smartphone, an action camera or an SLR camera, plus some video editing software and an Internet connection.
Log in to your youtube account, get a large coffee and get lost.
Look for businesses similar to yours to know what they are talking about.
Search out your suppliers and collaborate with them. Complete your profile, fill in as much information as possible, add images, create playlists and share videos from other YouTube channels, such as your suppliers and brands.
Upload your videos, classify them through your lists and provide information for each film by filling in all the fields during the upload.
Combine your Video Marketing strategy between YouTube and other social networks such as Facebook, Instagram or Twitter.
These social networks have different audiences and audiences that can add more views from different people to your video content or the content you share.
Video and SEO
Video content is significant in the SEO or Search Engine Optimisation space for obvious reasons.
People who like your content tend to be engaged. As the saying goes, if you’re not engaging your audience, then you’re losing them.
According to Mary Meeker in her 2014 Internet Trends Report, mobile is by far the fastest growing platform for consumer internet access, now accounting for more than half of all visits to websites and more than 70% of all traffic to online services.
SEO content is also growing, and video is helping a huge amount. Consumers’ attention spans have decreased over time, and they are looking for shorter and more easily digestible content.
The key for any content creator is to make it suitable and engaging.
Familiarise yourself with essential editing software; even simple edits can help increase engagement.
When you record your video, you may find yourself getting into a rhythm of saying a particular phrase or line, so it is helpful to edit out any repetition in the edit to make sure that your video remains sharp and without dead air.
There are plenty of tools to help you create great videos. Try to avoid cluttering up your videos with way too many staff, products and services.
Instead, aim to show your audience that customers are at the forefront of what you offer.
Gearing yourself up to create a successful video marketing strategy can be a bit daunting, but it is worth taking the time to get it right and ensure you’re up to speed with the new trends in video content.
Video content can complement your advertising strategy to improve engagement and your advertising reach by incorporating video into your marketing strategy.
In addition, you can increase revenue by selling more products and services to the same market segment.
Whether you are an established business seeking to make your business more visible on the web or a company with a non-profit environmental, human rights or any other cause, there is an excellent opportunity for video marketing to provide a ‘multi-layered marketing approach to customers’ that is visual and genuinely interactive.
Check the analytics from time to time, see the results for each video, compare them with sales figures, and visit your store to try and get a feel for which content works best for your audience.
Have fun and experiment, make mistakes, learn and evolve. Creating videos should be fun.