Why is video marketing important, well video consumption is on the rise. Don’t let your marketing strategy become outdated and irrelevant as more and more consumers admit they want to see more videos from brands.
But what is video marketing? For those unfamiliar with the term, video marketing is when brands use video to raise their profile online or include it in their marketing strategy to achieve desired objectives and goals.
When done well, video can be a powerful marketing tool to spread your brand’s message in a way that is accessible, engaging and incredibly popular amongst both B2B and B2C audiences.
Here are the reasons why video marketing is more important than ever before.
Videos are a great way to explain your product:
Video content is a proven way of understanding what your brand offers. If you want the official numbers, Wyzowl stated that 94% of marketers said that they had increased user understanding of a product or service by using video.
Giving your consumers the additional knowledge and understanding they seek before buying a product and making it easily accessible could be the difference between them choosing you or your competitors. Starting to understand the question why is video marketing important?.
Wyzowl also found that 69% of people agreed that they would prefer to watch a video to learn about a product or service when both text and video are available. Give your audience what they want, provide them with valuable and engaging content, and they’ll provide your business with beneficial interactions and sales.
Video offers positive ROI (Return on investment):
Many people question whether a video is a good investment or good value for money. Of course, several significant factors will affect the return on investment you receive, such as whether you have a content strategy in place and the quality of your video, but 83% of people in a survey conducted by Wyzowl said that video provides a good return on investment. So, what are you waiting for?
You may be apprehensive about incurring a significant cost for video production. However, budget and time-friendly solutions are available to you, whether that is recording content on your phone or hiring a professional video production company such as Bellyflop.
Video is multipurpose:
There are many ways to use video, and all offer different benefits; this makes the video even more helpful, but it also allows you to make video work for your brand. You can find a method that helps drive your organisation closer to those all-important marketing goals and objectives.
Stories are a great way to keep people engaged on Facebook, Instagram, and YouTube. Stories are often shorter video clips that disappear after a specific time. Posting video content in story form means that people will see it usually right at the top of their feeds, and guess what, if someone missed it the first time around, re-upload it a little while later. Those who missed it won’t know any better, and those who saw it increase their brand awareness as they recall your brand and your product or service from memory.
Including videos on the landing pages of your websites can increase sales and conversions by up to 80%. By adding movement and life to your website, 80% of people are more likely to buy a product or service from you! Explainer videos are also an incredibly impactful tool when trying to close off deals and push people through the bottom of your marketing funnel. Wyzowl reported that 74% of users who watched an explainer video about a product or service went on to buy it. So, get to work crafting those videos, or get in touch and let us help make video work for you.
Person to person:
If you’re desperate to get stuck in with video marketing but feel overwhelmed by agencies shouting for attention, pick up your phone and do it yourself. A DIY job may be enough to do the trick or justify a further investment of time and budget. Some people don’t have the budget for an all-singing, all-dancing video, and that is okay! Sending personalised videos to an individual, even checking base or following up on a lead, can improve a customer’s experience with your organisation.
People want video:
In the same way, video has become easier to produce; video has also become far more widely accessible and convenient to the consumer. Here are some of the best statistics we could find showing exactly why your organisation need to at least consider using video marketing.
– Twitter stated that the platform receives over 2 billion video views every day. The social platform also said that tweets, including videos, attract 10x more engagement than those without it. Pretty impressive, right?
– Digiday reports that Facebook receives an excess of 8 billion video views every day!
– Viewers retain 95% of a message in a video compared to only 10% from reading text
Give your consumers what they want, and you’ll reap the benefits of better engagement, more leads, and greater chances of closing those deals in the pipeline. If you aren’t already using video, you’re missing out on one of the most popular ways people consume content online.
Videos are great for SEO:
We mentioned before that using videos on landing pages can increase conversions and sales. Still, it also massively improves your SEO ranking, meaning you’ll start climbing up the search rankings on Google, making your organisation more discoverable online.
You can also use YouTube to rank on Google because Google includes YouTube videos it thinks are relevant to a user’s search terms. For example, if you search “how to edit videos on an iPhone”, your search will show multiple videos relating to what you searched. Video is becoming ever more critical, and if you’re looking to boost your SEO and increase traffic to your website, using video both on YouTube and on landing pages can be just the way to do it.
YouTube videos don’t only appear on Google; they also appear on the platform itself. As of 2019, YouTube received a staggering 3 billion searches every month, with 1 in 2 internet users being on YouTube (Mushroom Networks). Start uploading those videos onto YouTube and start getting your content discovered online.
So, we hope this blog has answered the question, why is video marketing important. Video is an excellent way for marketers to interact and engage with wider audiences in a meaningful way. Not only do consumers want to see videos from brands like yours, but they also retain and absorb so much more of its contents. It is easier than ever to create a video, so what are you waiting for. If you don’t yet have video marketing as a part of your content strategy, then it’s time you started looking at some projects and see them as opportunities. Bellyflop want to make video affordable, achievable, and accessible for all; get in touch with us today, and together we can make a splash with video.
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