Why is video marketing important?

Video consumption is on the rise. Don’t let your marketing strategy become outdated and irrelevant as more and more consumers admit they want to see more videos from brands. But what is video marketing? For those unfamiliar with the term, video marketing is when brands use video to raise their profile online or include it […]

Following the flock or making a stand?

Wow! Have you read about the new campaign by more than 90 big brand advertisers who are planning to quit advertising on Facebook as part of the ‘Stop Hate for Profit’ campaign? It really is something when huge brands like Unilever and Coca-Cola publicly share that they are going to stop using the platform. Facebook […]

How do you compare the value of a video?

I’m interested in finding out about peoples perception of value when it comes to video marketing vs printed materials so just want to throw this out there for comment, can you help? Firstly I would like to highlight that I understand and appreciate the value in printed matter, I feel there will always be a […]