How to write a marketing plan for your small business.
How to get your marketing plan started. As Maria Kutschera said, “Let’s start at the very beginning. A very good place to start…” (remember that was before she became von Trapp). It’s possible she was inspired by Alexander Graham Bell who said, “Before anything else, preparation is the key to success.” In this article, I’ll […]
3 Ways to Start a Successful Video Testimonial Plan
Video testimonials now appear across the internet on websites and social media. The good news is they are now more achievable than ever before. Some large companies spend a lot on corporate video testimonial production. Utilising companies such as us at Bellyflop, to produce professional video content. Technological advances are now making video testimonials even […]
Four video types you should consider for your business
Video is widely accepted to be one of the most powerful tools for marketing and communication and it is growing in popularity. Our experience of working with many companies and brands over the past decade proves to us that video needs to feature amongst the marketing mix for any successful campaign. Here’s four types of […]
Why is it important to build trust in your brand?
Who is using social media? Global internet use continues to grow and is currently at more than 50% of the world’s population and shows no sign of stopping. As a result of the growth in global internet penetration, the number of social media users continues to grow too. Statistics show that projections made in 2017 […]
Where does the sales journey end and the marketing one begin?
After a client has bought your product or service when do you start re-marketing activity to encourage a further purchase? For me this process should start the very same day your customer buys from you for the first time. Let me explain. I’m at that time of year where insurances need renewing for the business. […]
The Beauty of Reusable Content
You may have heard of the phrase ‘reusable content’ but what does it mean and how can you apply it and what benefits does it have to your business? Time & Cost Effective It is almost like speculating to accumulate. If you spend a bit of time crafting a well-written piece of content, whether that […]
How do you compare the value of a video?
I’m interested in finding out about peoples perception of value when it comes to video marketing vs printed materials so just want to throw this out there for comment, can you help? Firstly I would like to highlight that I understand and appreciate the value in printed matter, I feel there will always be a […]