Marketing Mix

Welcome to Marketing Mix Refresh A space where you can re-visit the presentations and useful information shared at Marketing Mix events sponsored by Bellyflop. Bellyflop are proud to work with East Lancashire Chamber of Commerce to sponsor Marketing Mix. The sector-specific event runs three times per year and is not just for marketing professionals who […]

Softskills: What They Are and Why They Matter

softskills

In this post, I want to help you realise that you have far more skills than you give yourself credit for, and I’d like to help you see how you can capitalise on them. Do you often wonder how a colleague manages to get the time off they need or how they seem to agree […]

The Metaverse and Marketing – How The Virtual World Will Shape Digital Marketing

metaverse digital marketing

The world is changing by a million miles a minute in these current times. New technologies and platforms have come and gone over recent years. Take Snapchat, for example; its popularity soared in 2016 – but now? With the emergence of camera filters across all social media platforms – some being improved as they spread […]

Social Proof in the Digital Marketing Space

Social Proof in the Digital Marketing Space

Social Proof; a large majority of people (including me till recently) don’t know what it is – let alone how to use it as part of their business’s marketing strategy. To give you the basic rundown – Social Proof is one of the six factors identified in Robert Cialdini’s 1984 classic “Influence: Science and Practice”. […]

Why Marketing Is Not The Same As Selling: A Simple Explanation

Marketing

One of the most common misconceptions about marketing is that it is the same thing as selling. I want to help you understand why and how the two things are very different in this post. It is true that effective marketing may lead to sales and that salespeople often rely on marketers to bring customers […]

Why Video Content is the Future of Marketing: The Untold Story

video marketing

Video is everywhere. There’s a good reason too, as 80% of people would rather watch a video than read text. 91% of marketers feel video is even more critical in light of the coronavirus pandemic. More companies and brands are waking up to the possibilities video marketing offers every day. Businesses are utilising the services […]

Video Content for Opticians: The Science and the Numbers

video content for opticians

Bellyflop has been creating video content for independent opticians since 2009, and during that time, we have made hundreds of films for the sector. In recent months we have seen considerable shifts in the marketplace. So many businesses are now investing in their marketing with video content. Bizarrely some companies are stopping their marketing activity! […]

Rough Ready Relevance in the Age of Tiktok Marketing

TikTok Marketing

Way back in October 2016 (wow, it seems so long ago compared to what we’ve all been through in the five years since doesn’t it?), my colleague Jonathan released a blog post called Rough Ready Relevance. It was a blog about how users perceive video content and how viewers may forgive content for not being […]

Let’s Get Personal

personalised marketing

Let’s get personal. The rise in personalised marketing and video content. Why and how you should integrate it within your business. Have you noticed the rise in personalisation when it comes to marketing? Take a look through your email inbox, and you will see that the emails there are now more tailored than ever before. […]

How to write a marketing plan for your small business.

How to write a marketing plan for your small business

How to get your marketing plan started. As Maria Kutschera said, “Let’s start at the very beginning. A very good place to start…” (remember that was before she became von Trapp). It’s possible she was inspired by Alexander Graham Bell who said, “Before anything else, preparation is the key to success.” In this article, I’ll […]