Capturing Natural Responses on Camera
I first picked up a video camera at 14 years old. Thirty-four years later, I have the same drive to make great TV and video and still get a bit anxious as I arrive at each new shoot. Every video project has a brief, but I believe the end viewers of a film don’t recall […]
Marketing Mix
Welcome to Marketing Mix Refresh A space where you can re-visit the presentations and useful information shared at Marketing Mix events sponsored by Bellyflop. Bellyflop are proud to work with East Lancashire Chamber of Commerce to sponsor Marketing Mix. The sector-specific event runs three times per year and is not just for marketing professionals who […]
Softskills: What They Are and Why They Matter
In this post, I want to help you realise that you have far more skills than you give yourself credit for, and I’d like to help you see how you can capitalise on them. Do you often wonder how a colleague manages to get the time off they need or how they seem to agree […]
The Metaverse and Marketing – How The Virtual World Will Shape Digital Marketing
The world is changing by a million miles a minute in these current times. New technologies and platforms have come and gone over recent years. Take Snapchat, for example; its popularity soared in 2016 – but now? With the emergence of camera filters across all social media platforms – some being improved as they spread […]
Social Proof in the Digital Marketing Space
Social Proof; a large majority of people (including me till recently) don’t know what it is – let alone how to use it as part of their business’s marketing strategy. To give you the basic rundown – Social Proof is one of the six factors identified in Robert Cialdini’s 1984 classic “Influence: Science and Practice”. […]
Why Marketing Is Not The Same As Selling: A Simple Explanation
One of the most common misconceptions about marketing is that it is the same thing as selling. I want to help you understand why and how the two things are very different in this post. It is true that effective marketing may lead to sales and that salespeople often rely on marketers to bring customers […]
Why Video Content is the Future of Marketing: The Untold Story
Video is everywhere. There’s a good reason too, as 80% of people would rather watch a video than read text. 91% of marketers feel video is even more critical in light of the coronavirus pandemic. More companies and brands are waking up to the possibilities video marketing offers every day. Businesses are utilising the services […]
Video Content for Opticians: The Science and the Numbers
Bellyflop has been creating video content for independent opticians since 2009, and during that time, we have made hundreds of films for the sector. In recent months we have seen considerable shifts in the marketplace. So many businesses are now investing in their marketing with video content. Bizarrely some companies are stopping their marketing activity! […]
Rough Ready Relevance in the Age of Tiktok Marketing
Way back in October 2016 (wow, it seems so long ago compared to what we’ve all been through in the five years since doesn’t it?), my colleague Jonathan released a blog post called Rough Ready Relevance. It was a blog about how users perceive video content and how viewers may forgive content for not being […]
Let’s Get Personal
Let’s get personal. The rise in personalised marketing and video content. Why and how you should integrate it within your business. Have you noticed the rise in personalisation when it comes to marketing? Take a look through your email inbox, and you will see that the emails there are now more tailored than ever before. […]