How can content marketing help grow your business?

content marketing

Ah, content marketing. You hear folk repeatedly shouting about it, marketers telling you to do it, but you don’t quite understand why it’s important. It’s just another cost, right? If that’s the line you’re thinking down, then I’m afraid you couldn’t be more wrong. More and more businesses are starting to utilise content marketing. Why? […]

How to grow your business with video marketing:

It comes as no surprise when we hear about the dramatic increase in popularity of video over recent years, and even less of a surprise that more and more businesses are using video marketing to increase sales, generate more leads and raise brand awareness. It’s safe to say that video marketing has quickly become one […]

Pride Month and Why we need to keep ‘coming out’.

It is unusual for me to write about LGBT issues, although I did write a similarly titled piece around a year ago. June is Pride month; many in the UK have adopted this celebration, and we have seen a month of rainbow-washed logos from brands big and small. On that subject, I agree with Mark […]

How can video content be adopted within the funeral sector?

Using video content to help market your funeral-related business may not be something you would have thought of, but now is the perfect time to explore new opportunities. The funeral sector has seen significant challenges and changes recently with the global pandemic and the CMA order. There are further changes on the horizon with forthcoming […]

5 Different Styles of Video Advertising For Your Business

video advertising

Video advertising is becoming increasingly popular. In fact, Wyzowl says 85% of businesses use video as a marketing tool, whilst Animoto says that number is even higher, with 96% of marketers having placed ad spend on video. With so many marketers using videos for marketing, can you afford to be left out? In addition to […]

Why is video marketing important?

Why is video marketing important?

Video consumption is on the rise. Don’t let your marketing strategy become outdated and irrelevant as more and more consumers admit they want to see more videos from brands. But what is video marketing? For those unfamiliar with the term, video marketing is when brands use video to raise their profile online or include it […]

Why blogging matters for digital marketing success

why blogging matters

Blogging is an integral part of any digital marketer’s repertoire. To stay relevant and drive traffic to your website and your business, you need to stream fresh, new content constantly. Fortunately, with the growing popularity of digital marketing, plenty of resources can help you start your very own blog. To succeed as a blogger, you […]

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Is TikTok appropriate for Businesses to Business?

TikTok Marketing

TikTok is a wonderful platform. You can see a solo dance performance, age-old funny cat videos, all sorts of humorous skits, and that’s all within 2 minutes of scrolling! Renowned for its snackable content, TikTok is famous for its short, fast-paced content, which has left many businesses questioning, “could TikTok work for us?” If that’s […]

Capturing Natural Responses on Camera

I first picked up a video camera at 14 years old. Thirty-four years later, I have the same drive to make great TV and video and still get a bit anxious as I arrive at each new shoot. Every video project has a brief, but I believe the end viewers of a film don’t recall […]