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Keep up to date with new developments at BellyFlop TV HQ

Making It ‘Feel’ Like TV

Posted 17th January 2020
by Jonathan Robinson

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Most video producers want their content to be as professional as possible. We want ours to feel as professional as a TV programme. I’ve done broadcast TV for over 20 years, and when I started Bellyflop in 2008, online video was little more than random short films on YouTube. It was quite rare for businesses to use it to communicate, apart from epic corporate films made every five years to show at trade conferences. So, we use editorial and design that are commonplace on TV. In a quick nutshell these are: Flattering Shots: Interviews where the subject is looking as...
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Clear Brief = Great video

Posted 14th January 2020
by Jonathan Robinson

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Video making should be an enjoyable process! The most successful video projects are the ones with the clearest briefs. By successful I don’t just mean the video achieved what it set out to do, but also the video-making process has gone well and been stress free too. Bellyflop enjoy working with third sector customers. One of the reasons is as the budget they have for a video has often been approved by a funding bid or detailed proposal of some sort, the aim and message of the project is quite clear; not just the objectives but even the design details...
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Blogposts: Are they effective?

Posted 13th December 2019
by Caitlin McLaren

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Blogposts can take up a lot of time as they take planning, reviewing and scheduling. So is it worth your time and what benefits do they bring to your business?  Drive Traffic To Your Website This is your opportunity to get creative with your content and add some personality to your business. By spending time on creating a blogpost, you can add links to further parts of the website which will take the customer on a user journey through your website and give them an opportunity to explore your business. You can also make external links to your social media...
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The Beauty of Reusable Content

Posted 2nd December 2019
by Caitlin McLaren

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You may have heard of the phrase 'reusable content' but what does it mean and how can you apply it and what benefits does it have to your business? Time & Cost Effective It is almost like speculating to accumulate. If you spend a bit of time crafting a well-written piece of content, whether that be a LinkedIn Article or a Blogpost for your site. After that content goes through an editorial process (this doesn't need to be a massive process, just making sure that your spelling, grammar and writing style is correct for your brand). So by cutting up...
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How Does Video Supports Print?

Posted 18th November 2019
by Caitlin McLaren

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Different media forms are supposed to be sworn enemies, but many businesses are seeing the value of building a marketing strategy that includes various communication platforms to target their customer base. Often those businesses that deal solely with print struggle in this digital era, however, print still does have it's benefits and these need to be marketed. This includes print having the ability to create credibility within the brand and go through a stricter editorial process. Incorporating video into their marketing strategy because they feel that they are conflicting media forms that don't work well together. However, there are a...
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Social Media Live Videos: Staged or Natural?

Posted 13th November 2019
by Caitlin McLaren

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Going Live on Facebook and Instagram has been an increasing trend over the past couple of years and why do so many businesses see the benefit? Let’s look at 5 important benefits: 1. It creates unique content that no one else can replicate 2. It’s cost effective because it grabs attention 3. You can generate excitement around certain updates before going live 4. You can connect with your audience in real time 5. It can drive more traffic to your page So, it is no secret that these hold a lot of power in giving your business brand an identity...
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Infographics: Making your facts sexy

Posted 11th November 2019
by Caitlin McLaren

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Infographics are important for making complex information easier to understand in an engaging design.  An infographic can make your job a lot easier, whether that be trying to communicate how your business is going or you are trying to market a product. Infographics can: Condense lengthy information such as blogs and long reports Engage audiences with fantastic visuals Simplify confusing information See great examples of infographics here, and here, and here! So where do you start to create your infographics? You need to consider the theme of your infographic, here are a few hints of interesting themes: Solve Your Organisation's...
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Back from Broadcast

Posted 4th November 2019
by Jonathan Robinson

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Hello it's Jonathan here, back at Bellyflop HQ after a busy period working across various different broadcast TV jobs. Some have already been transmitted, such as Do The Right Thing for Channel 5 and Extreme Chocolate Makers, a Channel 4 show, and then a couple of other TV series I worked on are yet to transmit. One about dogs, and one about bed and breakfasts! Dipping into TV work is always useful as a way to refresh skills and get to know the latest tools or techniques. The cameras popular in TV are still currently the Sony FS7 and Canon C300,...
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Why did people go on ‘Jeremy Kyle’?

Posted 31st October 2019
by Jonathan Robinson

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The government committee chairing an inquiry into reality TV has said ITV "failed in its responsibility towards reality show contributors". I'm quite relieved we have moved on from 'The Jeremy Kyle Show' being a regular part of the TV schedule. Lets be honest though, it wasn't down to the viewers switching the show off (although I haven't researched viewing figures, I don't believe it was that reason), it was down to the ITV board being responsible and recognising a poisoned chalice when Steve Dymond sadly ended his life. As a reminder here is the full story: Steve Dymond death: Jeremy Kyle...
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Reality Bites – Legal precedent for TV?

Posted 30th October 2019
by Jonathan Robinson

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House Rules compensation
A recent court case decision in Australia could have a huge impact on the relationship between reality TV subjects and the TV companies and broadcasters that make the programmes they appear in. In a nutshell; reality tv 'stars' usually have a contract between the TV company and individual, and amongst other things these will say that the reality TV star is not an employee and in turn the company has fewer responsibilities than they would if they were an employer, such as the impact of appearing in the TV show has on their mental health and their reputation after broadcast....
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