Different media forms are supposed to be sworn enemies, but many businesses are seeing the value of building a marketing strategy that includes various communication platforms to target their customer base.
Often those businesses that deal solely with print struggle in this digital era, however, print still does have it’s benefits and these need to be marketed. This includes print having the ability to create credibility within the brand and go through a stricter editorial process.
Incorporating video into their marketing strategy because they feel that they are conflicting media forms that don’t work well together. However, there are a number of reasons why print and video can compliment each other.
According to Wyzowl statistics, 94% of video marketers say video has helped increase user understanding of their product or service. Which gives the perfect solution to marketing the unique selling points of print media.
For print companies in particular, it can be difficult to get attention within a noisy crowd so by adopting a digital media element to your marketing strategy, you can be ahead of the competitors within the market.
Video is dominating the marketing trends. 87% of businesses now use video as a marketing tool, this has increased from 63% in 2017 and 81% in 2018.
The adoption of video as a marketing tactic continues to soar, being implemented into marketing strategies. It is easy to see why, the consumer demand for video is growing because of an impatient consumer market on social media. 96% of people say they’ve watched an explainer video to learn more about a product or service. Furthermore, 80% of users can recall a video ad they viewed in the past 30 days which means that your product can be etched into the customers’ mind.