Event Live Streaming Services: A Guide to Professionally Broadcasting Your Event to the World

Event Live Streaming Services

Event live streaming Services is a technology that allows you to broadcast your event to a global audience in real time, a bit like live TV. All you need to be able to live stream is an internet enabled device, like a smart phone or tablet, and a platform (such as a website or app) to live stream from. The live stream can appear in places like YouTube, Facebook or Linkedin.

So you have an event due to take place in a few weeks or months, and you are thinking about potentially having the event available as a ‘live stream’. Let me guide you on if it is something you should consider.

A live stream can be as simple as a hand held smart phone broadcasting an event as it happens, through to a multi camera broadcast set up with different camera angles, and an audio rig set up to get quality sound- so effectively creating a live TV studio environment.

Event Live Streaming Can Help Your Business

I don’t claim to be an ‘expert’ in event live streaming services as I’m a few months into getting to grips with the technology myself, but I do believe I am an expert in making sure cameras and microphones are placed in the right place at the right time, to capture whatever the situation is that you want people to see and hear.

Audio issues on filming day, and how they can be planned and worked around- is discussed in a previous blog post here.

The live streaming set up I have is three PTZ cameras (PTZ means pan, tilt and zoom), and these cameras at a fixed point can pan round, tilt the lens up and down, and zoom in to get a tighter or wider shot.

I can also add a further five cameras which can be the standard ones I use for filming. Audio is actually more important than pictures in many respects (as someone watching a live stream of a presentation is more likely to listen than just watch with the sound down- although they could be using auto generated subtitles so they can read what has been said), so I also have the same radio mics and other static microphones to record the audio that all goes through an audio mixing desk.

The tech is clever, but is it necessary for your event? Here are some things to consider…

The event is fully booked / over subscribed: If you have some disappointed people unable to attend as you have a packed house, then giving the opportunity to watch and listen to the event could be a great alternative. It’s also possible if the event is live streamed some of the people due to be there in person may chose to watch (when I say watch I do mean watch AND listen, but from now on when I say watch I mean both), so more people who really want to be there could be.

You want to film the event anyway: If you are planning on filming the event for future use, then having it ‘live streamed’ can effectively be doping both- a live stream is also recorded at he same time so can then also be edited afterwards into separate videos.

You want to raise the event profile: If you would like to increase interest in future events the popularity of sharing content on social media means those watching live are likely to invite others to watch live too (if it’s a public video link), and build up interest, this is a great benefit of our event live streaming services.

Time Duration: If the event is just a ten minute talk, then factoring in the time it takes to set up and live stream an event and if you want to build an audience online, events with a short time duration of less then 30 minutes may not benefit a great deal from being ‘live’, unless you have a high profile speaker, which leads us to…

High Profile Presenter: If you do have a well known person at your event, they could bring along a potential audience who would want to watch ‘live’, especially if they encourage their follows to click a link and watch what happens. But…

Copyright. Copyright is a type of intellectual property that protects original creators of authorship as soon as an author fixes the work in a ‘tangible form of expression’. So if you have a video clip with commercial music, the live stream could be blocked until the song in question stops playing. If you have a comedian doing some of their act at the event they would not want this content being broadcast live. Just think about the speakers, content, and music, and ask yourself if there could be copyright issues. 

Reach a wider audience with event live streaming

Event live streaming can be a great way to reach a wider audience, increase engagement, and generate leads for your event. If you’re considering event live streaming, it’s important to choose a reliable provider with experience in broadcasting live events.

Bellyflop TV is a leading provider of event live streaming services in Lancashire. We offer a variety of packages to fit your budget and needs, and we can help you create a live stream that is engaging and professional. To learn more about our event live streaming services, visit our website at https://www.bellyflop.tv/live-streaming/

Capturing natural responses on camera- a previous blog post

Budget: To provide great event live streaming services, I need at least an hour to set up the camera and sound kit, and it takes an hour to pack kit up. Depending on where the event is I need to factor in travel time. So consider the scale of the event, potential of people watching online, and if you hope to repeat the event when it comes to budget.

Accessibility: If those interested in the event have accessibility issues then a live stream could be a great solution- for example they are unable to travel to the event due to other commitments or can’t access the venue through disability or anxiety, then a live stream makes gives them a chance to be involved.

Here in Lancashire we have some amazing venues such as Crow Wood Hotel, Burnley College and The Life Centre- all geared up for large audience events and I’m familiar with all the locations. And no two events are the same, so a live stream could be the perfect solution you are looking for. 

Contact Bellyflop TV Today to Learn More About Our Event Live Streaming Services

If you’re looking for event live streaming services and have some questions, just DM me and I’ll be happy to help or contact Bellyflop TV: https://www.bellyflop.tv/live-streaming/ today to learn more about our services.


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