Bellyflop News

Social Proof; a large majority of people (including me till recently) don’t know what it is – let alone how to use it as part of their business’s marketing strategy.

One of the most common misconceptions about marketing is that it is the same thing as selling. I want to help you understand why and how the two things are

Video is everywhere. There’s a good reason too, as 80% of people would rather watch a video than read text. 91% of marketers feel video is even more critical in

Bellyflop has been creating video content for independent opticians since 2009, and during that time, we have made hundreds of films for the sector. In recent months we have seen

Way back in October 2016 (wow, it seems so long ago compared to what we’ve all been through in the five years since doesn’t it?), my colleague Jonathan released a

Let’s get personal. The rise in personalised marketing and video content. Why and how you should integrate it within your business. Have you noticed the rise in personalisation when it

The Google 360° tour is a useful tool. It may not look as aesthetically appealing as some other 360° tools but it is by far the most effective and useful. Having high quality 360° images on your listing improves your customers browsing experience. It lets them see inside your business before they arrive. Having a 360° tour can boost your online visibility too according to Google. 62% of visitors prefer listings with photos of interiors and, listings with tours are twice as likely to generate interest. This is hugely reassuring as more than 40% of business searches on Google maps result in an onsite visit.