Bellyflop News


Social Proof in the Digital Marketing Space
Social Proof; a large majority of people (including me till recently) don’t know what it is – let alone how to use it as part of their business’s marketing strategy.


Why Marketing Is Not The Same As Selling: A Simple Explanation
One of the most common misconceptions about marketing is that it is the same thing as selling. I want to help you understand why and how the two things are


Why Video Content is the Future of Marketing: The Untold Story
Video is everywhere. There’s a good reason too, as 80% of people would rather watch a video than read text. 91% of marketers feel video is even more critical in


Video Content for Opticians: The Science and the Numbers
Bellyflop has been creating video content for independent opticians since 2009, and during that time, we have made hundreds of films for the sector. In recent months we have seen


Rough Ready Relevance in the Age of Tiktok Marketing
Way back in October 2016 (wow, it seems so long ago compared to what we’ve all been through in the five years since doesn’t it?), my colleague Jonathan released a


Let’s Get Personal
Let’s get personal. The rise in personalised marketing and video content. Why and how you should integrate it within your business. Have you noticed the rise in personalisation when it


How to write a marketing plan for your small business.
How to get your marketing plan started. As Maria Kutschera said, “Let’s start at the very beginning. A very good place to start…” (remember that was before she became von


How To Use Google 360 virtual Tours To Market Your Business In A Post-Covid World
The Google 360° tour is a useful tool. It may not look as aesthetically appealing as some other 360° tools but it is by far the most effective and useful. Having high quality 360° images on your listing improves your customers browsing experience. It lets them see inside your business before they arrive. Having a 360° tour can boost your online visibility too according to Google. 62% of visitors prefer listings with photos of interiors and, listings with tours are twice as likely to generate interest. This is hugely reassuring as more than 40% of business searches on Google maps result in an onsite visit.


21 Top Corprate Video ideas for 2021
Opting to create video for your business is a great decision! I may be biased but the statistics back that up. Consumers love video. More than 80% of all internet