The Google 360° tour is a useful tool. It may not look as aesthetically appealing as some other 360° tools but it is by far the most effective and useful. Having high quality 360° images on your listing improves your customers browsing experience. It lets them see inside your business before they arrive. Having a 360° tour can boost your online visibility too according to Google. 62% of visitors prefer listings with photos of interiors and, listings with tours are twice as likely to generate interest. This is hugely reassuring as more than 40% of business searches on Google maps result in an onsite visit.